You are likely to sell more chocolate roses to men than to women; women are more likely to see them in shops that they frequent and muse, “How will my boyfriend/husband ever see these? Mmmm, how nice if he got me one!” so you will probably find your store gets invisible brownie points from the women too (even though it’s about fishing, or golf, etc) because when the huz gets home from his trip to this store, he brings her a rose, too. Bingo! Put a smile on everyone’s face, and this is good for business if - wink wink - the missus is more likely to encourage her man to go and get himself something for his hobby, if she knows that he is thinking of her, too, and not just about the next trout. Or hole-in-one.
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Make it really obvious where you sell them and that they are for sale. This is especially true if you are presenting single long-stemmed roses in a large vase. Chocolate roses can sometimes be so convincing that the casual observer may think that they are real roses. So put a big sign next to them or sticking out of the vase saying something clear and easy to read such as, “Why not take one of these chocolate roses home to your honey? Only $5 each” or something like this.
I hope you have fun ordering and selling wholesale chocolate roses to the guys who shop at your store!
Thanks to Anyaka for the image.
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